We believe that the best and most affordable SEO approach is to leverage local search and reach customers in your geographical area. The easiest way to do this is to create a Google Places page and optimize it so that you show above your competitors. We offer a comprehensive service that not only provides a professionally made Google Places page for you, it also powers that page to the top of the local search results to maximize your exposure for the terms relevant to your business. Visit our Local Search Engine Optimization page for more information.
In addition to local listing optimization, we also offer “organic” Search Engine Optimization (SEO) services for our customers. SEO can be extremely cost effective compared to other forms of advertising. This is because having a lasting presence in the search engine result pages (SERPS) will most often lead to a much higher return on investment.
There are three basic steps to our SEO approach:
- Analyze website structure, competition, and content
- Promote site with mixed link building strategies
- Monitor results and develop ongoing maintenance plan
Website Architecture
In order to optimize a website, it’s important to first establish clear goals for which keywords and markets will be targeted. We work with you to help identify which keywords will most benefit your business and then we give guidelines for how to adjust your website to rank for those keywords. We’ll look at both your content and overall site structure and then make SEO best practice recommendations based upon our manual review of your site. (keyword density, meta tags, header tags, internal link structure, etc)
Mixed Link Building Strategies
Links to your site build “trust” with Google, but not just any links. SEO is about creating natural linking patterns. That’s why we’ve developed an approach which promotes your site across a variety of other sites and mirrors the phenomenon of “viral” trend spreading across the web.
When our team creates an SEO campaign for your site, we write a unique set of press releases, blog posts, and posts on web 2.0 sites all based on your target keywords. Each article is custom written and includes a link to your site as well as a link to other sites, which in turn will link to your site. Essentially, we create a network around your web property to promote it on related interconnected sites. When our team is done, your site will have hundreds of links from relevant content on different C-Class servers. A full report will be provided upon project completion with details for all of the placements.
To achieve the best results it’s important to cover all aspects of search engine optimization, not just link building. For this reason, it’s our strong recommendation that you speak with us to develop a custom tailor SEO campaign to rank your site. There is no “fixed-price” approach to SEO. While we offer highly effective flat price SEO packages, this does not mean that buying one package will result in permanent front page placement in the search engine result pages.
A number of factors go into devising an effective SEO campaign, including:
- How competitive is your industry?
- How long has your site been established?
- What current or previous SEO has been done for the site?
- Are you currently under a Google penalty?
- Is your on-page content optimized for your target keyword(s)?
Google looks for and values fresh, original content, which is why it’s important to continue SEO efforts on an ongoing basis. New posts to web 2.0 sites and updates to blogs which link to your site are all part of a healthy SEO campaign.
Before we can quote you a meaningful price for this ongoing maintenance we will have to get some information from you about your goals and then analyze the market for your target terms. Ranking for something as competitive as credit cards may be worth millions of dollars to the right website, but it won’t be easily achieved. While ranking for San Diego, CA pool service is far easier.
We can meet the search optimization needs of every company and will get you results. We offer on time start up services as well as ongoing services which delivered over time will allow you to gain and keep your top placement.